Monday, August 17, 2015

GM's New "Heritage" Division's First Release: Trans Am


I'm proposing GM add a specialized division called "Heritage" to its stable of nameplates. With the demise of Pontiac and Oldsmobile, and in decades past, LaSalle for example, there are so many great nameplates in the dust bin. Many were huge sellers for the corporation and many still live in the hearts of potential buyers.

My first rollout for this new division is the Camaro-based Trans Am. Heritage cars would of course be based on regular production models, just as these nameplates were in the past. Start up costs would just be for the restamped sheetmetal and interiors. Each GM dealership would be given the opportunity to pair with Heritage for almost no cost. These cars would almost sell themselves with the free publicity the press would give such a bold move on GM's part.

Other nameplates for the future could include Cutlass, Grand Prix, Bonneville, Catalina, even Firenza, and 88/98.

I chose summertime in Nantucket for the first Heritage roll out for this Trans Am because who wouldn't want to attend, lol? The great reviews would almost write themselves. 

7 comments:

  1. Casey, brilliant idea!
    Mary and Ed need to see this .
    Your creativity is as always ,in overdrive !
    Marty

    ReplyDelete
    Replies
    1. Thanks, Marty! There is so much residual "brand equity" in some of their now-lost nameplates I wonder if they've even thought of doing anything like this? I would certainly propose it if I worked for them!

      Delete
    2. do Grand Prix and Cutlass. love your car designs gm needs you

      Delete
  2. How about Riviera, Toronado, Eldorado as the next step for the same basic chassis? Both Cadillac and Buick switched from rwd to fwd - they could switch back. Great stuff.

    Bobf

    ReplyDelete
  3. I like the idea of a GM Heritage" division. I own a 1995 Oldsmobile 98 and a 1992 Oldsmobile Toronado. There is so much equity in GM and history they are not taking advantage of. I like the idea of using existing parts but give then unique styling and interiors. I personally think Pontiac and Oldsmobile should still be here.

    ReplyDelete
    Replies
    1. I TOTALLY agree! Their money is with those cars they threw in the trash! Especially the Trans Am!

      Delete